Narrative Customer Video Testimonials create an emotional connection with your viewers.
85% of consumers look for reviews before buying a product/service. Simply telling your financial services customers how great your product or service is, will not necessarily translate to a sale. The fact is, customers trust their peers and therein lies the power of a rock-solid Testimonial Video.
Customer testimonials show real clients sharing their experience with your company. When it comes to building brand trust, a solid video testimonial is the best marketing tool you’ve got.
“95% of purchasing decisions are subconscious. ”Harvard professor, Gerald Zaltman
Whether this percentage is accurate, can be debated, however, what can’t be ignored, is that our emotions significantly influence our purchases no matter how logical we believe our spending habits are.
We created a series of branded testimonial and success stories for San Francisco based, Unison. Each success story would be an example of the home financing services that Unison is offering.