Why Video Testimonials?
Customer testimonials deliver an 89% effectiveness rating.
When a lead is considering a purchase, the type of video that you’ll want them to see would be a video testimonial from a real customer. Narrative Customer Video Testimonials create an emotional connection with viewers and bring authenticity to your advertising. In general, people find videos more engaging and memorable than any other type of content. During the buying decision, customers rely on the opinion of other people more than experts. If the story is genuine and relatable, a video testimonial is going to increase conversions.
How Did We Help Freedom Debt Relief?
We were hired to produce a national series of customer video testimonials for financial services company, Freedom Debt Relief. Our work began with the initial phone transcripts and ended at the completion of the video series below.
The Goal of these Video Testimonials
Through these compelling, emotional and honest videos, real clients share their personal experiences tackling debt on their own versus getting professional help. Potential customers thinking about getting financial help but intimated by the process, watch other people’s success stories. The old adage, ‘if they can do it, so can I‘, plays a motivational key in buyer decisions. Further, stories teach us how similar our experiences are collectively and through sharing, we build trust.
How Should My Marketing Team Use Video Testimonials?
- Email Campaigns (Share your clients stories with your subscribers, website visitors, sales center leads and social followers. )
- Landing Pages (Nothing converts better than a customer testimonial.)
- Social Media (Use the entire video testimonial or edit into shorter sound bytes)
- Shopping Cart (Track customers who abandoned their online shopping cart and send them a video testimonial that is on topic of common buyer objections.)
Watch below to learn why Peggy and Howard needed help, how the program has impacted their life, and what they’d say to people who are curious about Freedom Debt Relief.