The Importance Of Company Culture Videos
What’s your company culture perceived as?
Are you Innovative? Elusive? Fun? Your companies culture or image informs potential hires who you are and what you value and even sets performance expectations. Creating a series of company culture videos is a must-have for any HR department focused on attracting and keeping top talent.
Recruitment agencies are already reporting 800% more engagement with job ads that have video embedded.
82% of candidates now search for jobs on mobile, and 87% of mobile traffic will be video by 2021.Cisco and WordStream
Company culture videos should do more than convey information that candidates can read on the companies career page. A narrative-based video with a compelling storyline will emotionally resonate with your candidates. It pays to be authentic with your message so that you attract the right candidates. After all, replacing new hires is expensive.
Financial services company, Freedom Financial, told us how important it was for them to make a great first impression with their new employees as well as engage the right candidates. Our goal was to create an exciting and informative welcome video to simplify their onboarding process and save company time. The founders, Brad Stroh and Andrew Houser tell us the importance of creating an environment where people feel they can really make a difference, share their companies core values and give us a tour of the campus and facilities.