Kent Roome Photo Fitness Campaign
ABOUT THE PROJECT
Fitness guru, Kent Roome was launching a new site with new branding. He asked us to create a photography campaign with a consistent look and feel to all the images. We discussed Kent’s target demographic and his “ideal” client. Based on those goals, we created a photography style that speaks to his ideal client. The lighting, directing and ultimately the post-production look is an uber-clean editorial style that showcases his personality and the kind of clients he works with.