Village Capital Commercial
ABOUT THE PROJECT
Village Capital hosts an annual startup seminar and approached us with the job of creating a promotional piece to gain awareness of the event, increase future attendance and explain what Village Capital does. We spent the day interviewing their executive team, startup entrepreneurs and filmed a bit of their live event presentations. The client wanted better quality from the previous year when they worked with another video production company. One of the improvements we added was recording sound bytes from the actual presentations to create a stronger narrative. This successfully engaged viewers and provided a realistic experience of the event. During the interviews, we closely directed the Village Capital team and entrepreneurs to craft cohesive and authentic sound bytes that could later be re-purposed for social media. The key was in capturing self-contained sound bytes that came across natural, passionate, expert and authentic. For Broll, all footage was shot with lighting and dolly sliders in order to capture polished and clean content that accurately reflected the image of the client.